Yamaha Motor Co., Ltd. was founded on 1 July 1955 in Iwata, Shizuoka prefecture, Japan, with Genichi Kawakami as its first president. Its first product was a 125 cc motorcycle, the YA-1. It is a different company from Yamaha Corporation, the musical instruments maker founded in 1887: the two share the name and the tuning-fork mark, not the engines.
The outboard idea came from a journey: in 1953 Kawakami spent 90 days between the United States and Europe and became convinced that pleasure boating would reach Japan too. In 1960 the P-7 appeared, the first Yamaha outboard: 7 hp, 123 cc, an air-cooled two-stroke designed for Japanese coastal fishing boats. A year later the 3 hp P-3, with die-cast aluminium alloy parts, was the model that won the brand its place on the market.
From there, the rest: exports in 1967, the European subsidiary Yamaha Motor Europe N.V. in the Netherlands in 1968, four-stroke research started in 1975, fifteen years before the American emissions rules, and in 1984 the first production four-stroke, the F9.9A. In 2001 the F225A was the world's first four-stroke over 200 hp; in 2013 total outboard production passed 10 million units.
Today Yamaha Motor has 55,176 employees across the group and consolidated revenue of 2,534,200 million yen in 2025; Europe accounts for 13.6 per cent of the total. In Europe, Italy included, the outboards arrive through Yamaha Motor Europe N.V., the group's importer. Since 10 January 2025 the brand has had a new, flat logo designed for screens: it is the one you see at the top of this page. In the same year Yamaha Motor turned 70.